Rousseau Design had the opportunity to design an experiential marketing unit for LIDL through BMB Neon.
The basic unit had the letters TEAM and an arrow cut out in front of a backlit panel.
Small acrylic rods were sent out as invites and the invitees had the pleasure of forming the letters when each one inserted their piece into the slots.





























All work featured on this website 2012 © Ben Rousseau 2011.